Beyond Four Walls: How Link Apartments® Events Create Connections for Residents

December 10, 2024

For many Americans, their apartment isn’t just a place to live—it’s a launchpad for connection and community. In an age where remote work is on the rise and traditional social networks are evolving, apartment residents crave meaningful ways to meet others in person, make friends, and feel a sense of belonging. That’s why Grubb Properties, as a leading multi-family housing investor, property manager and developer, makes resident events a cornerstone of our Link Apartments® communities.

"Today’s renters are looking for more than just a place to call home—they're looking for a community where they can connect, relax, and build meaningful relationships,” said Rachel Duffney, Regional Property Manager. “That’s why our Link Apartments® events are designed to bring people together, foster genuine connections, and create fun, memorable experiences that make everyone feel truly at home."

A Need for Connection 

Research shows that loneliness is on the rise, particularly among the younger Gen Z and Millennial generations, who often report that they value experiences over possessions. Queries such as "how to meet new people" and "how to make new friends" are among the terms most frequently searched on Google, highlighting Americans’ growing desire for meaningful connections. 

A variety of accessible curated events at Link Apartments® communities provide a natural and convenient way for residents to build connections outside of work or digital platforms. “A candle-making workshop or a trivia night isn’t just an activity—it’s an opportunity to share a laugh, learn something new, and bond with neighbors,” says Marie Rohl, Property Manager at Link Apartments® 4th Street in Winston-Salem, NC. “From yoga classes to book clubs, our events encourage residents to prioritize wellness, creativity, and fun—all key elements of a balanced, fulfilling lifestyle.”

What Sets Us Apart: Events That Bring People Together

Here’s a glimpse of some of the many dozens of curated events our Link Apartments® communities offer:

• Candle-Making Workshops: Tap into creativity and bring home a custom-made centerpiece.
• Yoga Classes: Unwind with neighbors while focusing on mindfulness and movement.
• Book Clubs: A cozy way to spark conversation and connection over shared stories.
• Paint & Sip Nights: Attendees sip their favorite beverage while an instructor takes them step-by-step through the process of creating an artwork.
• Trivia Nights: Team up for friendly competition and test your knowledge.
• Yappy Hours: A playful, pet-friendly twist on the traditional happy hour, where dogs and their owners gather to socialize, enjoy drinks and treats, and relax in a dog-friendly environment. 
• Pool Parties: Celebrate summer with music, games, and refreshing vibes.
• Holiday Pop-Up Markets: Discover unique, local vendors without leaving your community.
• Wine Down Wednesdays: Perfect for unwinding after a busy day.

Building Communities That Last

Our events are about more than just having fun—they have a tangible impact on resident satisfaction and retention. When residents feel a sense of belonging and connection to their community, they’re often more likely to view their apartment as a long-term home. This can help mitigate resident turnover and build a stronger, more engaged community over time.

By investing in resident experiences, we’re not just addressing the needs of today’s renters—we’re creating communities where people want to stay. It’s a win-win: happier residents and more stable, vibrant apartment communities.

To see more of our Link Apartments properties, visit our Communities page.